1 Digital marketing is the promotion of brands to connect with potential customers using the internet. This includes email, social media, and web-based advertising, and text and multimedia messages as a marketing channel.

2  Digital marketing should be one of the primary focuses of almost any business's overall marketing strategy. Nothing else offers the level of personalization that digital data can provide.

3  Digital marketing has become prominent largely because it reaches such a wide audience of people. Digital marketing not only reaches a broader audience but also carries a lower cost.  To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives.

 4 The benefits include digital marketing software and platforms automatically tracking the number of desired conversions. Digital marketing allows you to gather customer data in a way that offline marketing can't. 

5 Digital marketing lets your customers take action immediately after viewing your ad or content. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. Customers' level of engagement increases as they become active participants in your brand's story.