1. Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Products and services that maintain a high level of brand awareness are likely to generate more sales. 

2 Brand awareness can serve as an economic moat that prevents competitors from gaining market share. Social media has become an important new tool in brand awareness marketing. Internet users spent much time on Facebook, Snapchat, and Instagram.

3.  As consumers view and interact with social media posts and updates, brand awareness will increase. For brand awareness to be most productive, consumers should be able to connect to the company's website seamlessly from the social media platform. Advertising in physical locations such as inside stores is also used to create brand awareness. Event sponsorship is another effective way to create brand awareness.