Local SEO for Doctors

Local Search Engine Optimization is an acronym of Local SEO, similar to SEO. Local SEO is the practice of optimizing your business listing for a specific located area. If you have a business like a shop, restaurant, agency, hospital, etc. You can even create a business listing in a person's name.

Local SEO includes:

● Google maps

● Google my Business

● Local directories, etc.

How does GMB work?

When a person searches on Google using the terms like shop near me, theatre near me, the best hospital for children, and best general physician in Hyderabad, etc. Google displays 3 - 4 best listings that are updated with NAP (name, address phone number) citations through organic search results.

For keeping up-to-date the listing has to be optimized every now and then. It also helps your business to find on Google maps. Google my business is totally free of cost, easy to use, and optimized.

About Google My Business:

In Google listing, update with shop name, accurate address (helps customers to reach the physical shop), and phone number to contact/ book the appointment in advance. In addition to these, you can also add about your business, timings, offers, events, services you provide at the store, adding the attributes available, etc. Reviews play a pivotal role in Google My Business ranging from 1 to 5-star. For better reach, you can run ads targeting a particular location.

Knowledge Panel:

Knowledge panel is when a user searches for a brand and Google displays at the right side of the page. This display timing, appointment number, address, reviews, about section, busy hours, Q&A, and social profiles interconnected with this brand (displays only after Google approval).